Mobiquity Technologies and Advangelists Close Merger, Immediately Launch Audience Analysis Product for Programmatic Marketers

Merger of two companies rapidly generates a first-of-its-kind real-time audience analysis and ad targeting product.

NEW YORK, December 11, 2018 (NEWSWIRE) -- Mobiquity Technologies,Inc. (OTCQB: MOBQ), completed the merger with Advangelists. Within 24 hours of signing, the two companies demonstratedtheir prowess by releasing a first-of-its-kind location media inventory analyzer and targeting product for programmatic media markets.

The new productfeature set is code-named “Savitr,” the Sanskrit word describing the sun at first light, just prior to rising above the horizon. Savitr can also be a reference to speed and motion. The team chose this name to represent the dawning partnership between the merged companies, as well as the speed in which the teams were able to create a new joint product.

“Project Savitr highlights the industry-changing potential merging two companies of this nature can yield,” said Dean Julia, CEO of Mobiquity. “We didn’t expect to launch a product so rapidly. Instead, it happened organically as our complimentary technologies and agile working principles created a unique opportunity. I firmly believe that our merged companies are uniquely positioned to lead innovation in this space.”

Using the Mobiquity Places POI data that was released just last week, the Advangelists tech team built the new feature to analyze available audiences in real time and allow marketers to make strategic decisions about targeting opportunities based on industry, sector and brand. The new product feature is available exclusively through the Advangelists platform. Savitr allows marketers to not only analyze the potential number of mobile application and web users within 5.5 Million predefined locations including 4000 retail chains, but to subsequently target them with contextually relevant advertising. Upon completion of the campaign, advertisers can also review detailed performance measure by physical location.

“Advertisers can now immediately understand the size and reach of a media opportunity targeting their in-store customers, or evaluate a competitive media conquesting opportunity,” said Lokesh Mehta, CTO Advangelists. “And with the measurement tool, we give them immediate insight into how those campaigns perform.” Advangelists CEO Deep Katyal added, “Watching the two CTO’s build Savitr together was an inspiring experience. Our combined product roadmap seeks to establish leadership in every programmatic category.”


About Mobiquity Technologies (www.mobiquitytechnologies.com)

Mobiquity Technologies, Inc. (OTCQB: MOBQ), is a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising. Through the Advangelists platform, the company provides programmatic advertising technologies and precise mobile datainsights on consumerbehavior. We believe that advertising should be an amalgamation of great features, great usability and should have all the tools you need in one single platform.

For more information email: press@mobiquitytechnologies.com
OUR TEAM

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Deep Katyal

CEO - Advangelists.

Deep Katyal

“In every instance, marketers would need to sacrifice one capability to exceed at another, never being able to achieve the full vision of a single integrated tech stack,” said Advangelists’ CEO Deep Katyal. “Together with integrated location capabilities from Mobiquity, we are reducing the tech set-up time to mere days, automating execution and providing a transparent understanding of every dollar spent along the supply chain with a location informed feedback loop to drive better ROI for our clients.”.

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Dean Julia

CEO - Mobiquity Technologies.

Dean Julia

“While companies like The Trade Desk and AppNexus forged ground in the space, we found there were efficiencies to be created that both significantly enhance performance, while also reducing costs. We spent several months working with the leadership at Advangelists, bringing in new business and integrating our capabilities. We’ve seen how effective our partnership can be at growing significant market share.”

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Lokesh Mehta

CTO - Advangelists.

Lokesh Mehta

“I believe in one point of failure and success. With this merger, there’s no need to do the plumbing of various data, fraud, viewability and attribution providers,” said Advangelists CTO Lokesh Mehta “We’ve utilized our combined experience across what does not work across the ecosystem to build a unique first of its kind product to ‘do it all’. With the addition of data, AI and enhanced strategy we are very excited for Advangelists 2.0”

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Paul Bauersfeld

CTO - Mobiquity Technologies.

Paul Bauersfeld

“Our two teams are complimentary. Advangelists brings the perfect knowledge of programmaticAdtech and Mobiquity brings deep data science and analytics. The combined team can work quickly and efficiently to create the next generation of marketing technologies"

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Whitney Rojas

VP Operations - Advangelists.

Whitney Rojas

“Our focus has always been customer success in a seamless yet automated manner. We are excited to get more data, resources and fuel to take this to the next level. We are beyond excited to realize the dream – a unique industry first Ad tech Operating System - ATOS”

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Thomas M. Arnost

Executive Chairman - Mobiquity Technologies.

Thomas M. Arnost

“This merger represents a major milestone for Mobiquity’s many loyal shareholders, with a solid base of clients already successfully utilizing our next generation technology platform. These active clients provide an excellent base from which to continue ramping up revenues in Q4 and well beyond. Our growth will be fueled by the continued explosive growth of the mobile ad tech industry, as well as our unique ability to grow our market share within the soon to be $100B+ programmatic advertising marketplace.”

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Yoginder Sethi

VP Developer Operations - Advangelists.

Yoginder Sethi

“It has been an amazing experience working with one of the most talented people in ad-tech industry, managing one of most automated and efficiently runs platforms where fun, creativity and innovation runs as DNA of the company. With Brands and Advertisers looking for more unified approach towards efficiency, attribution and transparency; the merger provides perfect blend of unique fully integrated end to end ad-tech stack and we are extremely excited to be part of this journey ahead.”

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Jed Weissberg

SVP Product & Strategy - Mobiquity Technologies.

Jed Weissberg

“We didn’t expect to launch a product with Advangelists so rapidly. Instead, it happened organically as our complimentary technologies and agile working principles created a unique opportunity.”

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Rob Kramer

Executive Advisor - Advangelists.

Rob Kramer

"As the digital advertising ecosystem seeks technology partners with an increased focus on trust, transparency, cost savings, innovation and scale, the Advangelists and Mobiquity Technologies merger brings this vision together and will offer the partners an unparalleled programmatic ad technology platform. It's been a privileged to work with the Advangelists team and I am excited to see what the future holds."

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Sean Trepeta

President - Mobiquity Technologies.

Sean Trepeta

“The team at Advangelists is building the future of Advertising. I’m excited to be able to offer this advanced platform and campaign management capabilities to help my Clients execute their marketing strategies.”

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Angela Jayo

VP Business Development - Advangelists.

Angela Jayo

“We have delivered a tech stack so incredible and disruptive to the mobile ad world that most don’t think it could be true. Advangelists technology is brilliant, disruptive, delivers mind-boggling ROI, and so intuitive it’s incredible! This is exactly what the industry ‘screams’ for – full transparency, fraud detection & prevention, robust analytics real-time, ad delivery accuracy, and DATA, DATA, DATA!!What an AMAZING team and product!”

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Isaac Babbs

Executive advisor - Advangelists.

Isaac Babbs

“Congratulations to the the Advangelists team on their merger with Mobiquity Technologies. Deep Katyal, CEO Advangelists, and Lokesh Mehta, CTO Advangelists, and team built a great next generation mobile advertising platform for media agencies and brand buyers to run their own campaigns on that is automated, AI and API driven, cost effective, supports most data types, and most importantly achieves great results. I look forward to watching their progression as part of Mobiquity Technologies. I was fortunate to be part of journey as an Executive Advisor culminating by being on the team representing Advangelists to complete the merger.”