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May 2019

The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge

By | Editorial | No Comments

We share our friend Paul Dolan’s sentiment in the article he wrote below. For the David’s to slay Goliath, a large challenge in media buying remains surrounding the maintenance and management of an AdTech stack can be a daunting task for the smaller marketers of this world. Trying to maintain multiple media vendors, ad fraud companies, view-ability companies, creative tools, ad servers, and data providers. We can only imagine the overwhelming anxiety a smaller/regional marketer might have trying to get a grasp of this space. There remains a need for full-featured platforms outside of Google and Facebook that enable the little marketer to challenge Goliath. …We believe Advangelists is the ad tech operating system that could meet the needs of the little guys.

The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge

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