Ad Operations Needs Assessment Poll

The simple poll below was run during early 2019 with a goal to collect the opinions of Ad Operations Professionals.  The objective was a needs assessment from known experts in the field, familiar with standard advertising technology tools and processes.  The results have been used to prioritize Advangelists product development.

Respondents were recruited from direct links and poll invitations on LinkedIn.  N=>100

Which digital ad campaign process is most error prone?

N=131

What aspect of Ad Trafficking is most time consuming?

N=118

As a Programmatic/Ad Ops professional, what would be of greatest benefit to you?

N=105

In all instances above, an “other” category was allowed, with a write-in option.  Those answers were considered where appropriate, and aggregated into corresponding categories if an associated answer above was available.

For more information on this survey and the results, please contact us here.

Leave a Reply

×

Locations
  • New York: 61 Broadway, Suite 1105, New York, NY 10005 USA
  • Additional Offices:
  • Silicon Valley
  • Seattle, WA
  • Toronto, Canada
Advangelists is a Mobiquity Technologies Company