Client: Giovatto (Agency)
Problem: Communicate a complex value proposition via video without the cost inefficiencies of broadcast TVC’s
Challenge: Customize messaging promoting foot traffic to brick-n-mortar locations with overlapping territories
Goal: Achieve 100% video completion
Solution: Advangelists identified target market territories, eliminated overlap with polygon location targeting, and optimized media to in-stream OTT placements with near 100% video completion
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