Client: Giovatto (Agency)

Problem: Communicate a complex value proposition via video without the cost inefficiencies of broadcast TVC’s

Challenge: Customize messaging promoting foot traffic to brick-n-mortar locations with overlapping territories

Goal: Achieve 100% video completion

Solution: Advangelists identified target market territories, eliminated overlap with polygon location targeting,  and optimized media to in-stream OTT placements with near 100% video completion

 

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