WE BELIEVE an effective campaign reaches audiences not advertising impression counts.
We examine over 36 different data points prior to each impression served, and leverage thousands of additional audience data characteristics to create a knowledge graph of audience insights. If the desired target audience matches these audiences, our artificial intelligence identifies a confidence interval and dynamically bids up/down to improve campaign performance.
Thousands of pre-defined audiences are available within the Advangelists platform, leveraging proprietary first- and third-party data overlays.
Personalized audiences can also be created by combine multiple data sets to build robust audience segments unique to the advertiser or campaign. OR an advertiser can leverage their own CRM/audience data using Clickagy, Throttle.io, Live Ramp or other data onboarding platforms and direct API’s to map their private audiences into the Advangelists ad tech operating system.