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Corporate News

Fraudlogix Tech Integrated Into Advangelists’ Platform to Fight Ad Fraud and Emphasize Supply Quality

By | Ad Fraud, Ad Tech Operating System, Corporate News | No Comments

Fraudlogix, an ad verification vendor, has partnered with Advangelists to provide technology to bolster the ad-tech platform’s fraud-fighting capabilities and ensure its advertisers quality inventory.

Advangelists has been on a mission to provide the ad tech industry with a single, seamless, easy-to-use programmatic platform that’s both transparent and fraud-free. Continuing with this mission, the operating system has integrated Fraudlogix’s technology to help minimize invalid traffic, monitor its inventory for low-quality sources, boost the performance of marketing campaigns, and eliminate bad players. Fraudlogix’s technology is used in conjunction with Advangelists’ proprietary anti-fraud tool AdCop™. Both are free features offered to advertisers using the platform.

“We believe that ad fraud hurts everyone in the ad tech ecosystem,” said Advangelists CTO Lokesh Mehta. “We are observing less than a one percent discrepancy using Fraudlogix’s pre-bid supply quality tools as a redundancy mechanism alongside our in-house AdCop tool. It’s a belt-and-suspenders strategy ensuring absolute confidence that our publisher and advertisers are protected from fraudsters.”

“Ad fraud protection is no longer a ‘nice-to-have’ feature of an ad-tech platform. Advertisers expect it and want to know that their marketing budgets are safe, but they shouldn’t have to go to multiple third-party vendors and pay extra for that protection,” said Fraudlogix CEO Hagai Shechter. “We’re happy to provide technology that Advangelists can integrate directly into their platform that will help protect campaigns at no additional cost for advertisers.”

Ad fraud has proven to be a multi-billion dollar problem for the digital advertising industry. Low-quality supply, fraud and lack of transparency have led brands to demand that the advertising technology industry take steps to better protect advertisers from bad actors who are using ad tech platforms for fraudulent schemes.

ABOUT FRAUDLOGIX

Fraudlogix (www.fraudlogix.com) is an online advertising fraud detection company founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. It specializes in ad fraud solutions for desktop, mobile, in-app and video environments for the programmatic and affiliate spaces. Today, Fraudlogix monitors data from over 710 million unique users, 300+ million URLs and apps, and 1.2 billion unique devices monthly. Visit www.fraudlogix.com for more information.

ABOUT ADVANGELISTS

Advangelists (www.advangelists.com) was designed around the notion that advertising should be an amalgamation of great features and great usability, and all the tools needed should be in one single platform. The company’s proprietary machine learning algorithms deliver maximum results in fraud detection, campaign ROI, location behaviors and conversion data. Advangelists is committed to the continuous evolution of its AI-powered platform that will positively alter the advertising industry. Advangelists is a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTC:MOBQ)

Advangelists Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers

By | Advertisers, Corporate News | No Comments

NEW YORK, March 19, 2019 (PR NEWSWIRE) — Mobiquity Technologies, Inc. (OTCQB: MOBQ), a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new premium advertising supply partners to the Advangelists platform across display, video, and unique AR/VR technologies.

New supply partners include Admix, Rubicon Project and Column6. Admix develops unique AR (augmented reality) and VR (virtual reality) advertising opportunities. Rubicon Project is a leading global ad supplier with over 50% of US ComScore 100 publishers. Column6 provides direct access to premium video opportunities in the US and Latin America. Together these three supply partners significantly expand the reach of advertiser campaigns and provide highly unique new media opportunities for advertisers seeking to distance their brands from the competition.

“While CTV and video are the fastest growing and most requested element of the Advangelists platform, we are really excited to be providing new media opportunities of augmented and virtual reality for advertisers,” said Dean Julia, CEO of Mobiquity Technologies. “As our roster of advertisers and agencies continues to grow, it is important for us to provide both the scale and reach of premium publishers, simultaneously offering opportunities for marketers to test and learn from innovative new formats of advertising.  We believe these new partners meet the diverse demands of our advertisers.”

ABOUT MOBIQUITY TECHNOLOGIES (WWW.MOBIQUITYTECHNOLOGIES.COM)

Mobiquity Technologies, Inc. (OTCQB: MOBQ), is a mobile first, next generation, platform-as-a-Service (PaaS) company for data and advertising. The company maintains the largest location database available to advertisers and marketers through their data services division. Through Mobiquity Technologies’ Advangelists subsidiary (www.advangelists.com), the company also provides a full featured Ad Tech Operating System (ATOS™) for programmatic advertising technologies and precise mobile data insights on consumer behavior.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.
Certain statements in this press release constitute “forward‐looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward‐looking statements. The forward‐looking statements are subject to risks and uncertainties including, without limitation, changes of competition, possible loss of customers, and the company’s ability to attract and retain key personnel.

For more information email: press@mobiquitytechnologies.com

Mobiquity Technologies Appoints Brian Stoller, Ad Tech and Mobile Marketing Pioneer, as CMO

By | Corporate News | No Comments

FORMER IBM EXECUTIVE AND GROUPM DIGITAL STRATEGIST JOINS RAPIDLY EXPANDING PROGRAMMATIC MEDIA AND MOBILE LOCATION COMPANY

©2019 brianstoller.com
Brian Stoller CMO

NEW YORK, Nov. 29, 2018 (GLOBE NEWSWIRE) — Mobiquity Technologies (OTCQB: MOBQ), a leader in advertising technology and mobile location data intelligence, announced Brian Stoller has joined their Executive Leadership Team as CMO.

“Over the past few months, Mobiquity Technologies has been advancing our position in the advertising and mobile location data market via a strategic corporate merger with Advangelists, data partnerships, and now by hiring new talent,” said Dean Julia, CEO. “Brian’s addition to our leadership team brings diverse experience and a skill set that is needed to continue our rapid growth.”

Brian spent nearly two decades at WPP/GroupM’s Mindshare and Ogilvy as head of digital strategy for global clients, working in both North America and Asia Pacific. As a pioneer of mobile marketing, Brian was a founder of Third Screen Media, an early mobile ad network that was acquired by AOL in 2007.

He is uniquely experienced in building brands and deploying programmatic media services. Prior to joining Mobiquity, Brian was executive director of performance media at IBM, where he brought traditional agency-led capabilities in-house, improving performance and increasing media efficiencies.

“I spent years constructing and plumbing an end-to-end programmatic technology stack of various providers, integrating via API’s, and building a team of experts to manage and execute data driven performance campaigns,” said Stoller. “But Mobiquity and Advangelists automate the process and offer a full tech stack. It’s the single, seamless platform that took me years to construct – and it’s turn-key.”

“I’m excited to market Mobiquity’s offering, an entire programmatic ecosystem with the ability to develop strategic audiences, bid, buy and report on campaign performance, as well as monitor for fraud, capture viewable impressions, and provide full transparency into every dollar spent efficiently at scale with full transparency,” Stoller continued. “The operational and cost efficiency value that it offers our clients is unmatched in the marketplace.”

About Mobiquity Technologies (www.mobiquitynetworks.com)

Mobiquity Technologies, Inc. (OTCQB: MOBQ), is a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising. The Company provides precise mobile location data and insights on consumer’s real-world behavior on a single platform that’s easy to use and includes all the necessary features and tools required to run a successful mobile ad campaign. Our goal is to help advertisers deliver the right message to the right person at the right time more efficiently and effectively than ever before.

About Advangelists (www.advangelists.com)

Advangelists is a team of veterans from the tech ecosystem, uniting experiences in ad tech, programmatic solutions, automation, NLP, machine learning, motion-based technology, rich media and mobile video technologies. Advangelists believes that advertising should be an amalgamation of great features, great usability and have all the tools needed in one single platform. The Advangelists’ Advantage is that all of its tech is proprietary, built in house and is highly cost effective.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.
Certain statements in this press release constitute “forward‐looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward‐ looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward‐looking statements. The forward‐looking statements are subject to risks and uncertainties including, without limitation, changes of competition, possible loss of customers, and the company’s ability to attract and retain key personnel.

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Advangelists is a Mobiquity Technologies Company