A small-medium sized ad agency struggled to provide media buying services for their clients.
Maintaining a complex programmatic tech stack with an agile team at low cost was near impossible.
Campaign performance suffered as the ad operations team fought a daily battle with data providers, ad tech vendors, and publisher networks to work seamlessly together.
Audience match rates and consistent data integrity was a constant problem. Problems became compounded when a new technology or feature was deployed; or worse, when a key vendor failed or declared bankruptcy.
Talent costs being their largest expense, hiring more people with the skills to build and maintain a robust tech stack was not a profitable solution.