Unified auctions powered by Artificial Intelligence improve CPM’s and increase yield across all sales channels, direct and programmatic simultaneously.
Empowering sales teams to take back control through in-house programmatic media sales enables publishers to increase their share of revenue and isolate advertiser fraud.
Advangelists is an advanced publisher yield management technology operating across direct and programmatic media sales channels. Advangelists’ machine learning and AI seeks to identify highest revenue opportunities, isolate advertiser fraud, and increase operational efficiencies.
HOW IT WORKS:
- Advangelists is a Platform as a Service (PaaS) model controlled and operated by the Publisher’s Programmatic Ad Ops team
- Contracted and preferred demand (and supply) side partners are connected through the Advangelists’ operating system
- Advangelists’ machine learning and AI seeks to identify highest revenue opportunities (yield management)
- Every impression served is evaluated against potential audiences and advertisers; programmatic demand partners are prioritized accordingly, essentially eliminating the ‘waterfall’ strategy
Explore our new Publisher Ad Tech Operating System at DMEXCO 2019